At the National Fundraising Conference (an event we have been organizing for 17 years) we brought for the first time the concept of Fundraising from Good to Great. We know that there is a real need for the development of organizational capacity and that not all NGOs have the resources to invest in this direction. That is why, in this column, we bring up the most important topics debated at the conference to help fundraisers develop professionally and we help non-governmental organizations to have a clearer direction when it comes to the sustainable development of their organization.
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